Big data – big business

Tesco may be looking to sell its data business and “big data” is in the news but what exactly is it?

 

Big data is a relatively new term referring to digital information that can be aggregated, analysed and exploited in various industries, including the retail industry.

 

The recorded music industry is also being transformed by digitisation as streaming and downloading replace the purchase of CDs.

 

Big data will enable providers to understand your preferences and react accordingly. It is, therefore a valuable commodity.

 

In legal terms, big data can be protected by copyright, database rights and confidentiality. It can also be exploited to commercial advantage but, if personal, is protected by the Data Protection Act.

 

Novalex Solicitors can help you protect and exploit data (whether big or small!) and other intellectual property. For an initial conversation with no charge and no obligation call Karen Mason on 01908 440020 or email karen.mason@novalex.co.uk.

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