Age rating of music videos

A pilot scheme for the classification of music videos by the British Board of Film Classification (BBFC) will be continued on a permanent basis.

The pilot, which was launched in October 2014, was agreed between the BPI, BBFC, government, the major UK record labels (Sony, Warner and Universal) and the two main UK providers of online content, Vevo and YouTube.

It required the record companies to submit to the BBFC, before release, all videos containing material that they considered might be inappropriate for those under 12, and then to pass on the BBFC’s certification and guidance on each such video to Vevo and YouTube, who would then display it on-screen alongside the video.

A six-month pilot phase for the participation of independent UK music labels will now begin.

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