Direct marketers to provide caller ID?

The government has launched a consultation on requiring direct marketing callers to provide Calling Line Identification (CLI).

A proposed change to the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) would require callers not to withhold CLI when making or instigating direct marketing calls (live or automated).

This would make it easier for people to refuse and report unwanted marketing calls, increase the Information Commissioner’s Office’s ability to enforce PECR breaches and increase Ofcom’s ability to enforce against silent and abandoned calls under the Communications Act 2003.

The consultation closes on 23 February 2016.

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