Consent ticks the box for the General Data Protection Regulation

The GDPR is raising the bar to a higher standard for consent, clarifying that pre-ticked opt-in boxes are not valid indications of consent.

The GDPR is also explicit that you’ve got to make it easy for people to exercise their right to withdraw consent.

The requirement for clear and plain language when explaining consent is now strongly emphasised and you’ve got to make sure the consent you’ve already got meets the standards of the GDPR. If not, you’ll have to refresh it.

If you would like a short (4 page) briefing document setting out what SMEs need to be doing right now about the GDPR, please drop an email to If you would like to attend a practical seminar in Milton Keynes on what the changes are and how to implement them, please sign up using this link:

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